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Analytics & Insights

Recent Posts
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Preparing for Business After the Coronavirus

Preparing for Business After the Coronavirus

The world is changing very quickly. If you’re an online retailer, you need a unified ecommerce platform to keep up with the pace of change!

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Spotlight Shines on Ecommerce as Holidays Approach

Spotlight Shines on Ecommerce as Holidays Approach

As more consumers move online to do their holiday shopping, our CEO explains how ecommerce merchants and brands can fully leverage new opportunities to dazzle customers.

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New Businesses Seize Opportunities During Pandemic

New Businesses Seize Opportunities During Pandemic

More people are starting new businesses, even during the pandemic. Our CEO Brian Bogosian weighs in on why the U.S. is seeing a surge in new business ventures.

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The Science of Customer Emotions

The Science of Customer Emotions

Emotionally connected customers buy more, visit more often, care less about price, pay more attention to your messaging, and refer friends and family.

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Infographic: The State of Ecommerce Fraud

Infographic: The State of Ecommerce Fraud

See the tactics brands are adopting to fight ecommerce fraud in 2021. This infographic shares findings from our new report co-published with our fraud solution partner Kount and Modern Retail.

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COVID Disrupted Consumer Packaged Goods Distribution. Now What?

COVID Disrupted Consumer Packaged Goods Distribution. Now What?

The pandemic is forcing CPG brands to reach customers in new ways. See the moves more brands are taking to maintain their positions in consumers’ homes.

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What’s Next for Affiliate Marketing

What’s Next for Affiliate Marketing

Some parts of the affiliate marketing landscape will remain unchanged, while others will be very different. See predictions for affiliate marketers and learn what that means for digital advertisers and merchants.

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Subscription Management: Tools That Drive the New Ecommerce

Subscription Management: Tools That Drive the New Ecommerce

Savvy online retailers in all industries offer subscriptions, and to get the best results possible they need an all-in-one ecommerce platform.

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Telltale Signs to Migrate Ecommerce Platforms in 2021

Telltale Signs to Migrate Ecommerce Platforms in 2021

Is it time for a new ecommerce platform? See if your current platform is driving your business toward its full potential.

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sticky.io Announces Growth Equity Investment Following Recent Rebrand

sticky.io Announces Growth Equity Investment Following Recent Rebrand

sticky.io, a leading ecommerce order management and billing platform, announces a minority equity investment from Flexpoint Ford.

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How Live Concert Cancellations Could Impact the Ecommerce Space

How Live Concert Cancellations Could Impact the Ecommerce Space

Our CEO Brian Bogosian shares how businesses and artists need to find new ways to distribute the content consumers would typically find elsewhere prior to the pandemic.

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Vehicle Subscriptions Show Promise Despite Roadblocks

Vehicle Subscriptions Show Promise Despite Roadblocks

Some luxury car brands are having trouble accelerating their vehicle subscription programs. But our CEO shares why he is optimistic about the future of car subscriptions.

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Top 20 Subscription and Ecommerce Metrics (Charts Included)

Top 20 Subscription and Ecommerce Metrics (Charts Included)

Hone your business intelligence with these top subscription and ecommerce metrics. See exactly what brands should be measuring to make data-driven decisions and track ecommerce success.

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Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Quality Traffic Guide: Essentials for Analyzing Campaign Traffic

Improve the traffic quality for your direct marketing campaigns. Use this guide to take an in-depth look at your traffic and learn the true measures of success.

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When Cross-Selling Goes Wrong

When Cross-Selling Goes Wrong

How can merchants hit the sweet spot between creepy and helpful when cross-selling products and subscriptions? Our CTO explains how during his recent interview with PYMNTS.com.

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Key Findings: 2021 Ecommerce Platforms Report

Key Findings: 2021 Ecommerce Platforms Report

See the top trends and strategies for online selling. This report shows how commerce platforms progressed during the pandemic, features an interview with our CTO and more.

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The State of Subscription Commerce

The State of Subscription Commerce

Findings from our latest Subscription Commerce Conversion Index show how the subscription commerce landscape has evolved in 2021. Get key takeaways from the November edition and learn how to delight today’s subscribers.

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How To Sell CBD Online: The Ultimate Guide To Get Your Hemp Business Running

How To Sell CBD Online: The Ultimate Guide To Get Your Hemp Business Running

The rush to sell CBD online is here, but it’s not as easy as you may think.

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New Leader Brings Wealth of Expertise to sticky.io

New Leader Brings Wealth of Expertise to sticky.io

As our company evolves as a nimble, enterprise platform for subscription business and beyond, our team is evolving as well. We sat down with our new Vice President of Engineering to hear what made him jump to join sticky.io and some ecommerce insights.

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Rewind: 4 Types of Ecommerce Fraud You Might Be Missing and What To Do

Rewind: 4 Types of Ecommerce Fraud You Might Be Missing and What To Do

We teamed up with our fraud solutions partner Kount, an Equifax company to teach merchants how to fight ecommerce fraud. Get the key takeaways from our webinar and study.

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How Brands Can Optimize the Modern-Day Customer Journey

How Brands Can Optimize the Modern-Day Customer Journey

As buyers jump between various channels during the customer journey, brands must take these steps to ensure the process is personalized, fast and frictionless.

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Are You Doing Enough to Fight Ecommerce Fraud?

Are You Doing Enough to Fight Ecommerce Fraud?

Ecommerce fraud is on the rise. Learn how to protect your business and customers from evolving fraud trends and new vulnerabilities.

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Key Lessons for Building Your Brand Online

Key Lessons for Building Your Brand Online

Strengthening your brand online is critical for growing your business. Read these ecommerce best practices for inspiring brand loyalty and increasing revenue online.

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Helping Merchants In A World Where Digital Is The New Normal

Helping Merchants In A World Where Digital Is The New Normal

Hear CEO Brian (BB) Bogosian share how we're changing the face of commerce in an interview with PYMNTS CEO Karen Webster.

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April 2021 Subscription Commerce Index Highlights D2C Demand

April 2021 Subscription Commerce Index Highlights D2C Demand

See direct-to-consumer subscription insights, key friction points during subscription sign-up and tips for retaining “subscription curious” consumers. Find it in the April 2021 Subscription Commerce Conversion Index and related infographic.

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sticky.io CEO Urges Caution for SPAC Market

sticky.io CEO Urges Caution for SPAC Market

Special purpose acquisition companies (SPAC) are gaining popularity. Our CEO Brian Bogosian explains why it might not be the right move for every business looking to go public.

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sticky.io Report: Brands Lack Resources, Expertise to Fight Ecommerce Fraud

sticky.io Report: Brands Lack Resources, Expertise to Fight Ecommerce Fraud

As ecommerce grew in 2020, so did fraud. Find out how brands and retailers are fighting fraud and the biggest threats our new report uncovered.

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4 Business Intelligence Habits of Our Top 1%

4 Business Intelligence Habits of Our Top 1%

Although there are endless success stories that confirm data can add enormous value, it is hard to know where data fits in on an everyday basis. Today, the rise of technology and SaaS solutions has made it easier for companies, more than ever, to acquire data analytics capabilities in a variety of ways.

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The Formula for Calculating Customer Lifetime Value

The Formula for Calculating Customer Lifetime Value

Customer lifetime value (CLTV) is the projected revenue that a customer will generate during their lifetime. Read how it can help transform all levels of thinking in your organization.

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Ecommerce Insights: Key Strategies to Increase Average Order Value

Ecommerce Insights: Key Strategies to Increase Average Order Value

Increasing average order value is essential for boosting revenue and initiating long-term customer relationships. Learn how ecommerce merchants and brands can boost AOV.

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Uncovering Early Traffic Quality Indicators

Uncovering Early Traffic Quality Indicators

Identify early on if campaigns are on track. Here’s how digital advertisers can quickly determine if they’re receiving quality traffic for their online marketing campaigns.

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How sticky.io Enhancements Empowered Merchants During the Pandemic

How sticky.io Enhancements Empowered Merchants During the Pandemic

Businesses and merchants had to quickly adapt to new challenges in 2020. CEO Brian Bogosian explains how sticky.io’s platform upgrades enable merchants to be more flexible during the pandemic.

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Coca-Cola Circles Back to Subscriptions

Coca-Cola Circles Back to Subscriptions

Coca-Cola is relaunching its Coke Insiders subscription program and our CEO predicts the move will bring many benefits, including convenience for customers and improved consumer behavior data.

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Should CPG Companies Go DTC?

Should CPG Companies Go DTC?

CPG companies can adapt what elements of a DTC approach work for them, but they need the right technology to do so.

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What Legacy Brands Can Learn from Performance Marketers

What Legacy Brands Can Learn from Performance Marketers

The best e-commerce platforms enhance a data-driven approach to marketing that leads directly to results is something.

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California Proposes Financial Watchdog Agency

California Proposes Financial Watchdog Agency

California is set to create a financial protection watchdog agency. Our CEO Brian Bogosian explains why this is a step in the right direction for The Golden State.

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How Brands Can Build Their Omnichannel Muscles

How Brands Can Build Their Omnichannel Muscles

Brands must create a seamless omnichannel experience for prospective customers. sticky.io’s Vice President & Chief Product Officer Lyn Tran details how brands can rise to consumer expectations with the right approach.

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A Beginner’s Guide to Email Marketing

A Beginner’s Guide to Email Marketing

Here, we’ll give a step-by-step breakdown of how to get started with email marketing and optimize campaigns for maximum results.

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Need A CBD Merchant Account? High Risk Payment Processing Explained

Need A CBD Merchant Account? High Risk Payment Processing Explained

The largest barrier to entry in the CBD marketplace very well may be obtaining a CBD merchant account.

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What Merchants Should and Shouldn't Outsource

What Merchants Should and Shouldn't Outsource

Deciding whether to buy or build your ecommerce solution is a critical choice. See these key considerations and make the best move for your business.

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